Lenovo Will Use Moto Branding for All Its Future

Lenovo its smartphone Moto M in China on Tuesday and the smartphone has already been listed on company's website as well its China Store. Now the company has announced that as part of larger restructuring at Lenovo, all the future smartphones by the company will be named under its 'Moto' brand and not under its own name.

The various series of smartphones under the 'Moto' brand such as X, E, and G might now be replaced by something like the recent smartphone 'M', to depict the merger of two brands into one.

The company has also made several senior hires from Intel, Alcatel-Lucent, and Microsoft, with the aim to transition from a hardware company into a "customer-oriented company

focusing on devices with artificial intelligence and cloud services".


more info : http://www.campaignasia.com/article/hello-moto-lenovo-gives-up-on-marketing-smartphones-under-its-own-name/431194